YouTube Marketing
Why Would You Advertise on YouTube?
YouTube has a huge following – indeed it enjoys more than 2.1 billion logged-in monthly users. They watch YouTube on mobile devices for more than one hour a day on average. With the current popularity of Smart T.V.s, there has also been a rapid rise in watching YouTube on television sets.
It is also hard to ignore the fact that the YouTube search engine is second only to Google when it comes to search use.
With the power of Google AdWords behind it, it should be no surprise that YouTube is now a favorite medium for advertisers worldwide.
Ad Formats to Consider
YouTube offers a variety of ad formats. These include:
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In-feed video ads - these are the videos you see on YouTube search results, alongside related videos, and the ones that show on the YouTube mobile homepage. They appear as a thumbnail image from your video with text, and always invite you to click to watch the video.
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Skippable video ads – the most common type of YouTube ad. These are the ads you see before during or after a video which a viewer can skip after 5 seconds.
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Non-skippable video ads – these are video ads that viewers must watch before they can view the main video. Non-skippable videos are typically 15-20 seconds in length, depending on regional standards.
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Bumper ads – these are non-skippable videos up to 6 seconds which a viewer must watch before seeing the main video.
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Overlay ads – these are semi-transparent overlay ads that appear on the lower 20% of your video - on the desktop platform only. These can be either image or text ads.
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